A marketing strategy is needed in the hotel and lodging business. They must be easily found by both local people and tourists from outside the city. The key is making your business becomes more visible, and you can do that by using geofencing marketing, or you can also try these two ways that we will share with you.
The hotel marketing strategies offered by hotels can be divided into two ways, such as:
First Outside Selling, which is a hotel marketing strategy that aims to find customers to stay at the hotel.
Second, Inside selling, which is a hotel marketing strategy that aims to encourage visitors to take advantage of all the facilities provided by the hotel.
In addition, it aims to make them feel at home and stay longer at the hotel and then inform other relations about all the interesting facilities at the hotel.
The Outside Selling hotel marketing strategy is impersonal in nature, which can be implemented through advertising in the mass media.
Whereas the inside selling hotel marketing strategy is personal because it is influenced by the quality of the services offered and felt by guests.